There are lots of ways to grow your business through Instagram. You can use the stories feature, you can pay influencers to promote your business – or you can keep it simple by doing your own wall posts.
Wall posts are a great way to engage with both loyal customers and potential new customers, but only if you follow a few golden rules. These rules make it possible for you to grow your online audience slowly but surely, so sales and website engagement increase.
Here are four unique ways you can use Instagram to grow your business.
1. Collaborate To Grow Your Audience
One of the easiest ways to grow through Instagram is by collaborating with businesses who have the same target audience as you. For instance, if you own a handmade jewelry business, you could collaborate with a handmade shoe company by hosting a giveaway with both of your products. All customers have to do to enter the competition is follow both pages, so you will both gain valuable new followers from the collaboration.
It’s worth noting that many businesses avoid Instagram collaborations as they see all other companies as competition, but this is rarely the case. If the other business sells completely different products (but to the same target audience), there is no reason to see them as competition!
2. Stay Up To Date With Relevant Hashtags
You can also grow your business by using up-to-date, relevant hashtags on your pictures. This is because millions of people use hashtags on Instagram (such as #silverjewelry or #mensfashion) to find brands that sell products they are interested in. However if you do this, make sure you are using the best possible hashtags. You can find popular hashtags by looking at the hashtags that your competition uses, and it can also be useful to look at the hashtags your target audience use. It is also possible to hire a virtual admin who will create a list of specific hashtags for you.
3. Be Consistent
It is also important to be consistent with your Instagram posts, as this will show potential customers that you are a professional, knowledgeable brand. Aim to post three to five times a week, and make sure that the content you post is useful to your followers. You can also do promotional posts that feature new products and discount codes, but in general you should focus on providing your audience with useful content – otherwise you aren’t really giving them much of a reason to follow you!
4. Don’t Take The ‘Easy’ Route
Finally you should avoid taking the ‘easy’ route by buying Instagram followers. Tens of thousands of businesses do this, but it doesn’t do them any favors. This is because the fake followers aren’t real people, so they won’t buy your products or like your posts – and it looks very strange when a business has over 10,000 followers, but they only get a handful of likes on their photos!
Buying fake followers can also result in your account being deleted for suspicious activity, which means you will also lose all of your real followers and have to start again. So don’t take the easy route; instead work for your followers, and you will see your business grow in a genuine, legitimate way.
Do you want to grow your business Instagram? If so, you can contact our virtual admin services to find out more about hiring a social media marketer who can help you.