With the rise of Google advertising and social media, sometimes blogging can seem a little outdated and time-consuming. Many business owners think that they will get better results from other avenues – but the results are in, and blogging is still one of the most effective marketing tools!
A recent study found that businesses with a blog receive 97% more links to their site, and nearly 60% of marketers say they gain customers specifically through blog content. So if you’re a small business owner, you should certainly consider starting a blog to promote your products and services.
Here are five reasons to start a small business blog.
1. Reasons To Start A Small Business Blog: It Will Drive Traffic To Your Website
One of the main benefits of starting a blog is that it will increase your online visibility. Every blog post gives you a new opportunity to show up on search engine results pages, which will help to drive more organic traffic to your site. Just make sure to write articles that include keywords that will appeal to your target audience; for instance, if you sell bikes, you could use a keyword like “affordable bike models” in the title to reach new customers.
2. It Will Improve Your Google Ranking
You can also boost your overall Google ranking by including internal links in your blog posts. An internal link takes the user to another page on your site; perhaps a different blog post, or maybe it links to products they can buy. This encourages users to stay on your website longer, and over time this will improve your SEO and Google ranking. So if you want to get on the first page of Google, start a blog and include internal links in every post!
3. A Blog Will Keep Customers In The Loop
A blog is a useful tool that you can use to keep your audience in the loop. For instance, you could write a blog post about a new store opening up, or you could do a blog post about changes to service. You can also do posts to let customers know about discounts and offers, which is a great way to boost sales.
4. You Can Promote Products More Effectively
Blog posts give you the chance to provide in-depth explanations about new products that will be released. This will help to improve customer trust, especially if you include product reviews – and of course it may generate a few sales as well!
5. It Will Increase Your Social Media Exposure
Every time you publish a blog post, you are creating fresh content that can easily be shared on Facebook, Twitter or LinkedIn. This exposes your business to lots of new audiences – and there is always a chance that those audiences will be interested in your products.
Not sure if your blog posts are sharable? Click here to learn how to add social share buttons to a WordPress blog.