Instagram is one of the most effective online marketing tools. First established in 2010, the app now has over a billion users (as well as around 700 million daily users). So if you want to market your business online, you should have a business Instagram – but how exactly do you grow your account?
Here are seven ways to grow your business Instagram.
1. How To Grow Your Business Instagram: Start With Your Bio
Your bio is one of the first things potential followers see, so make sure that it is professional and engaging. Your bio should accurately describe your business, and there should be a link to your website. You should also use a high-quality profile picture that reflects your brand; for instance, you could use the company logo, or you could make an image that includes your business name and brand colours.
2. Have A Consistent Posting Schedule
One of the best ways to grow your business Instagram is by posting consistently. This could be every other day, or it could be once a week; either way, people are more likely to follow you if it is clear your account is active! So set a goal to post consistently, and make sure to use industry specific hashtags on every post so you can reach new potential customers.
3. Track Analytics
Spend some time every month looking at the analytics for your page; note which posts did well and which didn’t, and find out which hashtags helped new followers to find your account. This means you will be able to constantly improve your posts, helping to grow both your follower count and your post engagement.
4. Try A Giveaway
A giveaway is another great way to grow your account. After all, everyone likes free things! So host a competition (for instance, you could ask people to share your post on their story) and offer a product or a service (for instance, if you own a cleaning company you could offer a free one-off clean) as prize.
5. Do Follower Only Promos
People are more likely to follow you if it benefits them, so consider doing a follower only promotion. For instance, you could offer 10% off to any customer who follows you on Instagram.
6. Try An Account Takeover
You can also grow your account by inviting someone else in your industry (for instance, another business owner, or perhaps a podcast host) to ‘take over’ your account for a day. This will make the content on your account more varied – and if the guest promotes the takeover on their own account, your account will be exposed to a whole new audience!
7. Engage With Your Followers
It can be tempting to post and close Instagram, but you will grow your account quicker if you actually engage with your followers. Respond to their questions, post polls on your story and ‘like’ what they say. Remember that social media is a two-way street, and people are more likely to engage with you if you engage with them too.