If so, the best time to get started is right now. January is a great time to make changes and improvements to your business, especially if you’re feeling refreshed and inspired.
Here are seven easy, inexpensive January marketing tips for small businesses.
1. January Marketing Tips For Small Businesses: Make Sure You Have A Google Business Profile
One of the quickest ways to improve your marketing efforts is by creating a Google Business profile. This is a free tool from Google that allows business owners to optimise their websites. So if you register (which only takes around 30 minutes), your search engine ranking for local queries will improve. This is a great way to reach potential new customers without spending a penny!
2. Prepare For Valentine’s Day
January is generally a quiet month when most people try to spend less money – but February is a great time to run a marketing campaign. After all, Valentine’s Day is a very significant holiday; in fact, many businesses now also market products to single people on Valentine’s Day!
Starting to plan the marketing campaign in January also means you will feel more organised and less stressed So if you want to run a Valentine’s day marketing campaign, now is the best time to start planning.
3. Check The SEO On Your Current Pages
Over 50% of organic Google traffic comes from organic searches (such as someone typing “bike store in London”). So if you want to reach more customers in 2022, take some time to look at the SEO of your current web pages (especially if you have a blog). Check that every page is SEO optimised, and then remove any pages that are poorly ranked. This will help to improve your overall ranking (and it won’t cost a penny!).
4. Bundle Your Services Or Products
You can also improve your sales and engagement by bundling products or services together. For instance, if you a cleaning service in London you could offer monthly packages for a discount rate. This is a great way to turn one-time buyers into long-term customers, especially if the bundles come with a good discount.
5. Work With Influencers
Influencer marketing is quickly becoming one of the most effective forms of digital marketing, so if you have a small marketing budget you may want to see if there are any relevant influencers in your industry that you could work with. This can introduce your business to thousands of new people, which is ideal for start-ups and business that are looking to expand.
6. Use Existing Pages (That You Don’t Currently Use) To Advertise
Do you use email confirmations or thank you pages after customers make a purchase? If so, you could use this space to advertise. Add a CTA asking buyers to sign up to your newsletter for future discounts, or use this space to give them a voucher for 20% off their next purchase. This will help to increase customer engagement.
7. Encourage More Reviews
Finally you can improve your January marketing efforts by encouraging users to leave reviews. You may think that reviews are a bit of a waste of time, but in reality this is far from the truth; in fact, a study found that over 90% of users are influenced by online reviews.
So if you don’t have a review section, you should definitely add one – and if you already have one, we suggest encouraging users to leave more reviews. You could do this by offering vouchers in exchange for genuine reviews (or you could simply include “leave a review” as a CTA in order confirmation emails).