How to Find & Keep New Customers

How to Find & Keep New Customers

One of the most effective ways to grow a business is by finding (and keeping) new customers. This will boost sales and profits so that you can expand your business – but how exactly do you find and keep new customers?

Here are 9 tips to help you find and keep new customers.

How to Find New Customers

1. Ask customers for referrals. Referrals are an effective, affordable way to find new customers, so make sure you have a proactive referral scheme. For instance, you could send customers an automatic email with a referral code that gives both parties 30% off their next order every time a purchase is made.

2. Check out your local community. Does your town or city host any events where you could promote your products? Could you organise a fair with local businesses to generate more sales in your town?

3. Partner with a business that compliments yours. You can team up with similar businesses to collaborate on a product idea; for instance, if you sell handmade mugs, you could team up with a coffee company to sell two products together. This is a great way to reach a new target audience.

4. Update your website. Research has found that new customers are more likely to stay on your website if it is fast and user-friendly, so make sure that your website is fully optimised.

5. Embrace reviews. New customers frequently check reviews to see if they should make a purchase – so if you don’t have any reviews on your website, it is likely you’re missing out on sales.

How To Keep New Customers

6. Post new products and deals on social media. This shows both existing customers and potential new customers about deals and discounts that they can take advantage of. You can boost sales even further by putting a time limit on the discounts (such as a 24 hour flash sale).

7. Keep in touch with customers. Ask new customers to sign up to your newsletter and social media pages so that they can stay up to date with your business. Send them deals and rewards to encourage them to buy from your business again – and if you don’t hear from a customer in over a year, consider reaching out to them to let them know you miss them.

8. Be personal. Talk to your customers in a relaxed, friendly tone that isn’t overly advertorial. Make an extra special effort with loyal customers who have been with you for a long time, especially if they buy from you frequently. Ask customers for feedback, and make it clear that you value their opinions.

9. Be prompt with customer service. A recent study found that most customers hope for a response within an hour (and the longest ideal wait time is 24 hours). So make sure that you are prompt with customer service; set up a range of automatic responses so that customers can get an answer even if no-one is available, and always ask customers to rate their customer service experience so that you can continue to make improvements.

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