Are you a small business owner in the UK? Do you want your business to stand out from the competition?
If so, you’re not alone. There are currently over 5 million small businesses in the UK, so sometimes it can feel like your business is just a drop in the ocean. However it is entirely possible to make your business stand out; you just need to know what to do.
Here are four tips to help your business stand out from the competition.
1. How To Stand Out From The Competition: Create A New Need
One of the best ways to effectively stand out from your competition is to create a need where one doesn’t currently exist. Remember that most successful business owners don’t have an original idea; they just improved an older idea.
So think about what your competition currently offer, and try to think of a way to improve it. This doesn’t need to be super original or unique; it just needs to benefit your customers. For instance, if you sell homeware, you could offer your customers a 6 month subscription to a popular Interiors magazine if they make several purchases, or spend over a certain amount with you. Alternatively, you could offer lower prices or free shipping. This is a great way to get customers to switch to your services.
2. Offer a 10 out of 10 Service
If you really want to stand out, you should make sure that you are offering an outstanding service. Ask yourself; are your customers truly getting the best deal if they come to you? Is your customer service better than your competitors? If the answer to both of these questions is no, you may want to think about making some changes to improve your business. This can take some time and effort, but it is an essential part of becoming the number one business in your area.
3. Have A Personality
Lots of small business owners offer a great product, but they still don’t get many customers because they don’t market their business well. Creating a personality for your business will make it more memorable, and it will also make it more appealing to certain target audiences. For instance, if you market yourself as a sustainable business, you are more likely to attach consumers with eco-friendly values. You could also market yourself as more casual if you want to attract a younger audience.
4. See Customers As Fans
It can be beneficial to see your customers as fans. After all, every small business owner wants customers who are obsessed with their brand! You can do this by constantly looking for ways to improve your products. Sure, it is easier to just keep selling the same models – but if you want to be number one, you have to go the extra mile. So take some time to look at your current products or services; is there any way you can improve them?