For most small business owners, social media is a key source of new customers. And it isn’t hard to see why; a recent study found that over 3.5 billion people use social media worldwide, which is over 50% of the world’s population!
If you’re struggling to see results from your social media, you may want to consider hiring a virtual assistant to help you. This can expand your online reach and help you to find new customers.
Here are four ways a virtual assistant can improve your social media marketing.
1. How A Virtual Assistant Can Improve Your Social Media Marketing: More Frequent Posting
If you have lots of things on your to-do list, you may find that sometimes social media posts are forgotten about or delayed. This means that lots of posts go out at random times, and there are often long breaks between posts. This can significantly affect your growth, especially if your posts go out at times when your audience is mostly inactive.
A virtual assistant can solve this problem by creating a consistent posting schedule that only posts when your audience is active. This can help your account to grow, and it also means that you will probably get more engagement on your posts.
2. Better Ad Targeting
Lots of small business owners don’t have much experience with advertising on social media. If this is the case for you, it could be worth hiring a virtual assistant with social media advertising experience. This means they will understand how to use the ad targeting features on Facebook, LinkedIn and Instagram, helping you to get the most out of every single post.
3. Campaign Adjustments In Real Time
A virtual assistant will also be able to monitor your social media campaigns on a daily or weekly basis. This allows them to make adjustments or changes throughout the campaign so that you are putting out the best possible content.
For instance, they may notice that video content gets the most engagement, so they will schedule more video posts for the rest of the campaign. This teaches you more about your audience and their interests, and it also allows you to get the best return on every social media campaign.
4. Saves You Time
Finally a virtual assistant running your social media can save you time. A recent study found that most small business owners are overworked, which can negatively affect both their business and their personal life. Delegating the social media work to a virtual assistant leaves you with more free time, so you can focus on other (potentially more important areas) of both your business and your life. This allows you to thrive and your business to thrive – a win-win situation!
Do you want help with your social media marketing? If so, we can help. We have a dedicated team of virtual assistants who have experience running social media marketing campaigns, and they would be more than happy to help you too. Contact us at firstname.lastname@example.org to find out more about our services.