If you want your business to succeed, you should have a clear vision. Setting a vision for your business will help you to set targets, stand out from the competition and boost sales – and it also means your business is less likely to go under.
But how exactly do you create a clear vision for your business? It’s actually pretty simple; you just need to know how to get started.
Here is everything you need to know about creating a vision for your business.
1. How To Create A Clear Vision For Your Business: Set A Purpose
The first thing you need to do when creating a vision for your business is set a purpose. Ask yourself; “besides making a profit, why does my business exist? What do I want to achieve? Why does this matter?”
Answering these questions will make your purpose clearer to you. Maybe you own a bike shop and you want to decrease global emissions, or maybe you want to help people be healthier. Establishing a clear purpose will make it easier to understand why your business is important (and it will also help you to create a clearer niche).
2. Choose A Clear Mission
Once you have set a purpose, you can establish a clear mission. Having a clear mission statement will help your employees customers to understand your vision, so everyone will be on the same page. This could be “we want to make London a greener city”, or it could be “we want to provide low-income people with a form of travel”. This will also help you with future business decisions; for instance, you may choose to start stocking cheaper bikes to make your products more accessible to low-income people.
3. Have A Five Year Vision
It is important to have a one, two or five year vision (whatever works best for your business). This allows you to set targets to work towards, so your purpose will become even more clear as time goes on. We suggest creating a vision board while you are doing this, as it makes it easier to actually visualise your goals and dreams. Vision boards can also be very inspiring, and hanging it in your workspace means you will always be reminded about your long-term career goals!
4. Review Your Progress As You Go
Now you have a clear vision for your business, which is great – but if you really want to succeed, it can be beneficial to review your progress as you go. This could be a bi-annual meeting with your employees where you go over your goals and mission statement, or it could be a monthly self-reflection if you work alone. Whatever is best for you and your business!