The world of small business is always changing and evolving. So if you want your business to be successful in 2023, it can be useful to learn more about the trends consumers are interested in. This means your business stays ahead of the curve, which can help to boost profits.
Are you ready to take your business to the next level? If so, read on for our thoughts on the top consumer trends for 2023.
1. Consumer Trends For 2023: More Free Shipping Options
A recent study found that more and more customers expect online businesses to have free shipping options. In fact, a second study found that around 50% of customers research shipping costs before deciding to make a purchase!
So if you want to boost your sales, you may want to consider adding a free shipping option. This could be free shipping on all orders over a certain price (such as £50), or you could offer free local shipping. Another option is to offer free shipping during busy months, such as December. Take some time to assess your options, and then choose a free shipping option that best suits your business.
2. Data Privacy
Data privacy is a growing concern for many consumers. In fact, a recent study found that Google searches relating to ‘data privacy’ have increased by nearly 500%. This shows that customers want to regain control of their data. This means they are more likely to avoid businesses if they are worried about their data practises. A second study also found that over half of customers are more likely to trust a business if the business doesn’t ask for irrelevant information about the client.
So if you want more customers in 2023, it could be beneficial to focus on their data privacy, rather than asking for as much information as possible.
3. Voice Shopping
Voice shopping is also rising in popularity. In fact, the voice shopping market is expected to be worth $40 billion in 2023! More and more customers are looking for a simple, convenient service, and this often includes voice shopping. Voice shopping allows customers to make purchases by simply talking to a AI service (such as Alexa or Amazon Echo). This often speeds up the buying process significantly.
4. Subscription Services
Subscription services have become very popular over the last few years, and now lots of businesses offer monthly subscription boxes. This is particularly popular with make-up and skincare businesses, but in reality any business can offer subscription boxes! This is a great option for loyal customers who buy from you regularly – and if you send mini sample items, it is possible the customer will buy the larger version of the item if they are happy with it.
5. Personalised Service
Finally personalised customer service is rising in popularity. Customer service is an essential part of any successful business, and customising the service to suit your customers can benefit you in lots of ways. This could be providing a human support team, rather than a robot on the phone. Whatever helps your customers to feel like their voice is actually being heard.
Do you want help setting up your business for 2023? If so, we’d love to help. Click here to find out more about how our team of virtual assistant can help your business to grow.
