A few years ago many of us dismissed TikTok as a dance app for teens, but in 2023 the app is so much more. In fact, it is officially one of the most used social media apps, with around 50 million daily users.
Whilst the platform isn’t for everyone, if you want to grow your business online, TikTok can help – even if you currently have no experience using the platform! Here are four different ways TikTok can benefit your small business.
TikTok For Small Businesses: How TikTok Can Benefit Your Business
1. Reach Your Target Market Easily
Most social media platforms give you the opportunity to reach your target market, but TikTok is definitely one of the most effective. With nearly 4 million daily active users in the UK alone, TikTok is extremely popular – and the current algorithm means that smaller accounts tend to reach a wider audience than they would on Instagram or YouTube.
And while TikTok does have a lot of younger users, it also has millions of active users who are over 30. So you can use this platform to reach a wide range of people – make sure to use hashtags that appeal to the target audience you are looking for.
2. Improve Your Brand Identity
TikTok can help small businesses to boost their brand awareness. This can be done on Instagram as well – but the simple video format on TikTok is often seen as more user friendly, making it extra easy for you to create content promoting your brand.
If you’re not sure how to create brand awareness on TikTok, we can help. Consider making short videos for new product launches, or use your logo colours in your videos to make your brand more distinct and memorable. These are two simple (and affordable!) ways to increase your online brand awareness.
3. More Ways TikTok Can Benefit Your Business: Benefit From User Generated Content
One of the best things about TikTok is how easy it is for users to repurpose content from other creators. This makes it much easier for businesses to launch successful advertising campaigns. For instance, Bumble increased app downloads by 500% by encouraging users to be authentic and honest about their interests (in the hopes they would attract a date). This resulted in thousands of videos with original content, including cooking videos, puppy videos and sports videos.
If you want to start embracing user generated content, you don’t need a big marketing plan like Bumble; you could simply ask users to make review videos in exchange for discount codes. Just make sure they use a specific and original hashtag that allows you to see their videos. This will increase brand engagement, and it may even give you free content that you can repost on your own page. A simple, but very effective way to advertise your business.
4. Work With Affordable Influencers
Finally TikTok has a range of affordable influencers that you can collaborate with. This doesn’t need to be expensive; in fact, many small to medium size influencers will work with businesses in exchange for free products. This is also an option on Instagram, but as smaller TikTok users tend to get more views and engagement you may want to try TikTok first. This is a great way to promote your business, especially if you have a tight budget and you can’t currently afford to directly pay influencers. If you want help setting up an effective TikTok marketing strategy, we can help. Click here to find out more about our affordable social media management services.