If you own a website it is very likely you have heard of SEO. SEO (short for search engine optimization) is one of the most effective ways to drive traffic and clicks to your site. However it can be a little intimidating, especially if you don’t have any experience with SEO.
Luckily there are lots of ways to improve the SEO on your website. From hiring help to doing it yourself with a handy guide, it is definitely possible to improve your Google search ranking.
And if you want to try making the improvements yourself, we’d love to help. Here’s everything you need to know about search engine optimization (plus our favourite search engine optimization marketing tips for 2023).
Everything You Need To Know About SEO Marketing
What Is SEO Marketing?
SEO marketing refers to a marketing technique that aims to move your website up the Google search engine results page. Appearing higher in the search results helps to drive more traffic to your website, resulting in more engagement and traffic.
The Importance of SEO And SEO Strategy
SEO marketing allows you to boost your Google search engine result ranking. For example, a website with poor SEO might rank on the 10th page of Google. This means that the website rarely shows up in the Google search results, even though the website is user-friendly and useful.
Improving the SEO on the website will help to improve the search engine ranking. This will move your website closer to the first result on the search engine results page. So more people will see your website when they search on Google – which means more clicks, traffic and sales for you.
It is worth noting that keyword research is generally only used for Google. Other search engines (such as Bing) have their own algorithm, which isn’t necessarily optimised for Google. However other search engines tend to be far less popular, so don’t worry about that too much.
Search Engine Optimization Marketing tips for 2023
Start With SEO Keyword Research
If you want to improve your rank in the search engines results page, start by doing some keyword research for your business. Keyword research allows you to establish which search terms people are using to find your website. For instance, if you have a brick and mortar store in Bath and you don’t ship outside of that area, it is likely a lot of your keywords will include “in Bath” (such as “bakery in Bath” or “cakes delivered in Bath”).
If you are struggling to identify keywords specifically for search engines, we can help you. We have experienced virtual assistants who can curate a list of optimised keywords that you can use on your website to increase traffic. Click here to find out more.
Optimize Your Meta Description
Meta description describes the description displayed in search engines below the title tag. Google does not always display this information on your search page; often this is more for SEO bots. The bots are looking for keywords and information about this description when it crawls a webpage.
The Importance Of Link Building
Although time and effort required to develop a good website can help increase search engine results and improve the rankings. To begin to execute the plan ensure your site is recognizable to social media users in your region. Creating foundational links to these important websites will help boost your rankings. Next, get out there and start selling your product on sites that are relevant to the market. If you do a bit of subject based knowledge, try to pitch a blog posting that links to the site. If anything fails the game will be paid for through a PR campaign.
AI Is Important
Artificial intelligence has become very popular over the last five years – and now it is even a big part of search engine marketing. Some of the most common ways AI is used in SEO include;
Using chatbots to provide 24/7 customer service.
Automating email newsletters.
Using AI to personalise your website to improve the user experience.
AI can seem scary and overwhelming, but it actually tends to make search engine marketing much easier. After all, a personalised chatbot means you have to spend less time actually replying to messages – and your customers also get a much faster response. A win-win situation for everyone involved!
Getting Help With Your Search Engine Optimization
It is also possible to hire help to set up AI on your website if you’re not sure how to do it yourself. Our team of virtual assistants can set up AI programs on your website, which means you can rest easy in the knowledge that your website will be more user friendly in the near future. Click here to contact us to find out more about our services.
Make Sure Content Is Optimised For Voice Search
More and more people are using voice search when using their mobile devices (or their Alexa or Google Assistant). In fact, a recent study found that over 40% of adults use voice search every day!
So it can be beneficial to make sure that your content is optimised for voice search. Doing this means that your website will rank higher for voice searches, which can help to drive more traffic to your website.
If you do decide to optimise your website for voice search, it can be helpful to write keywords in the form of a question. For instance, you may want to use “where is Sally’s Salon?” instead of simply writing “location” above your physical address on your website.
Content Is Still Important
A few years ago blogging was one of the most popular ways to improve SEO, but now many business owners assume it has been replaced by new methods (such as AI). In reality this is far from the case; high quality content is still one of the best ways to improve your website visibility!
This is because high quality content is one of the best ways to include relevant keywords to drive people to your site. A blog can also help to improve the websites overall bounce rate, especially if people click around and read more than one blog post.
Remember Content Isn’t Limited To Blogging
Content isn’t limited to blog posts anymore; video content and infographics are also very helpful. So you can be more creative than ever before with your content!
Content can also encourage backlinks to your website. If someone really likes your blog post they might share it on one of their social media pages. This generates external links to your website, and it also means their own audience are more likely to visit your website. This can improve your ranking on the search results page.
More SEO Marketing Tips: Don’t Duplicate Content
Something that can really affect your SEO marketing efforts is duplicate content. Duplicate content is the same text on different web pages, which search engine crawlers recognise and penalise. So take some time to check there isn’t any duplicate content on your website that could be moving you down the search engine results page.
Local Search Ranking Factors
We mentioned local search earlier, but now we are going to go more in depth. Google uses location data to determine how nearby the website is for the search, so if you are a local business you should certainly register with Google Maps. As local search terms are becoming more prevalent, it is fair for Google to attempt to display the nearest businesses.
You can also boost your on page SEO by including your companies name, address and telephone number. This will improve your local SEO so that you get more website visitors from your area.
Use Analytics To Your Advantage
Analytics can help you to improve your SEO marketing. Analytic tools such as Google Analytics will teach you a lot about both your website and your audience. It will teach you which products are selling well (and which aren’t), and it will give your more personal information about your target audience (their age, their interests and where they are based).
This makes it much easier to tailor future products and content to your audience’s tastes. This drives up both traffic and sales, making it possible for your business to grow.
You Can Use TikTok To Boost Your SEO
Lots of people view TikTok as an annoying app for teenagers, but in reality TikTok is much more than that. It is currently the fastest growing social media platform, and there are millions of users over 30. These users often use TikTok as a search engine to find new products they are interested in, so it is well worth setting up a TikTok to advertise your products. This is an effective way to reach a new audience – and no, you don’t need to do any TikTok dances to succeed!
Getting Help With Search Engine Optimization
If you’re still not sure how to get started with SEO (or you simply don’t have the time), no problem. Our friendly, professional team of virtual assistants can complete a wide range of SEO tasks for you. This could be updating the SEO on your website to improve the overall search engine ranking, or it could be personalised, custom-made blog content that will drive more traffic to your site.