Quick step guide: How to successfully outsource your content writing

How outsourcing your content can save you time, headspace and money

Creating consistent, high-quality content is crucial for any growing business but it takes time, energy and creativity. Outsourcing this task can free up valuable time and headspace to focus on other crucial aspects of your company but to be successful it needs planning and careful consideration.

Here’s your fail-safe guide on how to successfully outsource your content writing.

How do I know when it’s time to outsource?

If you’re spending hours upon hours writing your company’s newsletter every week or you’re endlessly wracking your brains for new social media content ideas, or if you simply just despise writing, it’s time to take the plunge and to start thinking about outsourcing your content.

Through enlisting the help of a virtual marketing assistant, you will not only free up hours of time enabling you to concentrate on more pressing matters, but you’ll also see amazing results with targeted, engaging content that is optimised for search engines. In fact, in the long run, outsourcing this task could save you a significant sum.

What should I outsource?

When it comes to content you can pretty much outsource anything – newsletters, blog posts, articles, social media posts, website copy, lead magnets, whitepapers… the list is endless! Think about which of these you’re spending too much time on, and would your time better be spent on other tasks? Or maybe you’re not doing any of these things for your business yet and need a helping hand to get yourself going. 

Enlisting the help of a virtual assistant is a great place to start. They can help you identify your audiences and advise on which content channels you should be using to reach them.

How do I do it properly?

  1. Define your needs and goals

Who is your target audience? What type of content do you need? And what do you want the content to achieve? For example, are you looking for regular blog posts to increase traffic to your website? Or maybe, you’re looking to increase brand awareness through thought leadership articles on LinkedIn? Or perhaps your number one goal is to create content that sparks lead generation? These are just some of the questions to consider before you enlist a content writer.

  1. Set a budget and timeline

Outsourcing costs can vary enormously depending on the writer’s experience, the content type, and the complexity of the project. Make sure you determine a realistic budget that aligns with your needs and set clear deadlines for the content delivery so that you can maintain a consistent publishing schedule.

  1. Provide clear instructions and guidelines

Once you’ve chosen your content writer, you can set them up for success by providing:

  • Detailed project briefs: Outline the topic, target audience, desired tone, keywords, and any other specific requirements.
  • Brand guidelines: Share your brand voice, style guide, and any relevant brand assets if you have them.
  • Content samples: Provide examples of content that aligns with your vision.

Enlisting the support of a virtual assistant for content writing and creation can be game changing. But as with any successful outsourcing experience, effective communication, clear expectations, and building a strong relationship is key. 

Many of our clients at SpareMyTime comment on how working alongside our marketing VAs has helped to turn their business around – not only by ensuring that creative, engaging content is being delivered to their customers on a regular basis, but also by giving them back precious time to focus on growing their business.

Get in touch with us today to discuss how our marketing experts can support you and your business with content creation.

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