Unveiling the Rise of the Founder’s Associate

How can a Founder’s Associate help your business soar?

Starting a business is far from easy. Founders find themselves wearing countless hats – from product development and customer relations to marketing and sales. This constant juggling act can stifle growth and founders are often left feeling overwhelmed.

But there’s a new hero emerging in the start-up world – the Founder’s Associate (FA). FAs are fast becoming a strategic weapon for many ambitious founders. They act as a partner in crime, a right-hand person who can alleviate the daily burden and propel the business forward.

Many of our own clients are now coming to us for this service in a bid to bring fresh perspectives and valuable skills to their business. But what exactly is a Founder’s Associate and what do they do?

Laptop and co-workers

A Founders Associate is a key team member who works closely with the founder/s to help develop and grow the business. They provide support across a wide range of areas such as:

  • Providing operational and adminstrative support to ensure the smooth running of the company
  • Conducting research and analysis to support business development
  • Helping to build and maintain relationships with key stakeholders, such as investors, partners, external vendors, and customers.
  • Bringing specialist skills with the ability to manage multiple projects simultaneously and deliver them to a high standard


A good Founder’s Associate is someone who is not afraid to get their hands dirty. Above all, their main role is to amplify the founder’s capabilities, allowing them to focus on more impactful projects.

So how does a Founder’s Associate differ to a Virtual Assistant?

The two are very similar in that they both provide essential assistance and support to founders enabling them to take their business to the next level. However, where a Virtual Assistant will help with day to day operational, administrative and marketing tasks, a Founder’s Associate is more likely to be given a problem and solve it in both the short term and the long term – perhaps by solving the issue at the source and/or automating the process.  As with virtual assistants, you may have one or many FAs working for you across the different areas of your business, showcasing different skills. They are a great go-to particularly when a business might not have full departments built out yet. 

If you’re interested to hear more about the role of a Founder’s Associate and how our team at SpareMyTime can support your business in this way, drop us a line – we’d love to hear from you.

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