Branding For Small Businesses: How It Can Help You
Some small business owners don’t put much thought into their branding, but this is often a big mistake. This is because branding gives your business an identity, making it stand out from competitors. And it seems that branding is more important than ever before. The rise of digital and social media marketing mean that most […]
How I learnt about personal branding … the hard way
How much attention do you give to your personal ‘brand’? I find one of the hardest things about running a small business is that inevitably as a founder, you are key to you and your business’ image and reputation. The spotlight is always on you. Last week I had an interesting encounter. I was judged […]