Admin / Operations 
Bookkeeping 
Balancing Business and Life: Nu’s Journey with SpareMyTime
The Challenge
As the director and founder of a luxury leather and canvas goods company, Nu was wearing all the hats—managing every aspect of her business solo while also caring for her two-year-old. Time was scarce, and the constant juggle meant key areas, like finances and customer communication, were slipping through the cracks. Nu knew she needed to bring structure and organisation to her business, but where to start?
How SpareMyTime Helped
After connecting with Melissa, Nu knew SpareMyTime was the solution she’d been looking for. She was quickly introduced to Rosie, her dedicated partner, who immediately took on time-consuming admin and operations tasks, and Lisa who took on her bookkeeping. Despite some initial hesitation about handing over control, Nu soon saw the difference: Rosie and Lisa kept everything in check, freeing Nu to focus on her core business.
Once her operations and finances were under control, Nu expanded her services to include marketing support. Her marketing SMT partner handled consistent, on-brand email campaigns, ensuring that Hide & Hammer’s messaging is clear, steady, and reaching her audience each week
“When I first spoke to Melissa, I was in desperate need of help to organise my business. I have felt a hugely positive impact of SpareMyTime’s services in all aspects of my life, in terms of growth of the business itself, a more balanced home life, plus also personally.
I’m making less mistakes, have a much happier customer base and am still able to be the voice of the business. What’s not to love!”
Nu, Director & Founder
The Results of SpareMyTime’s Support
SpareMyTime’s support has been transformative for Nu. Not only has her business grown, but she’s found balance in her home life and is still able to be the authentic voice of Hide & Hammer. With tasks like invoicing and email marketing off her plate, Nu’s able to focus on what she truly loves—crafting beautiful bags and engaging directly with her customers.
The Big Wins for Hide & Hammer:
- Efficient Financial Management: Bookkeeping is streamlined, reducing errors and keeping finances on track.
- Consistent Marketing: Weekly email campaigns that reflect Hide & Hammer’s brand voice, driving engagement with a happier customer base.
- Work-Life Balance: Nu now has the time to focus on high-value, creative tasks without sacrificing her personal life.
By partnering with SpareMyTime, Hide & Hammer has moved from overwhelmed to in control, empowering Nu to lead with confidence and creativity.
